Jimmy 3.0

I see a trend within the social media/new media arena of the music industry that is making my head hurt.  Content still has to be good people.  Tweeting, Facebooking, Ustreaming, blogging etc…ALL still need to be produced by experts who know what audiences want.  Record companies fund, market and sell recorded music.  Management companies conduct business for an artist.  Now thanks to social media, both are producing and releasing LOUSY content.

I have watched some content in the past week that has made me wonder who the hell is getting paid to dream this boring shit up.  I am not saying you need a half-million dollar budget, but if your goal is to begin a promotion campaign, don’t have your artist do a 20 minute blog about nothing!   CREATIVE CONTENT IS STILL CREATING!

So, everyone is a content producer and a new media guru.   Bull shit!

This is how I stand on a hill.