The reinvention process…
June 12th, 2009 | Published in Uncategorized
From the time I got in this business (the music industry) until somewhere in the middle of the summer last year I have been fortunate. Nearly 20 years working in the professional arena of this industry. I worked with the top acts and always had three times as much work as I could execute.
When I began recording/mixing live shows in the mid 90’s full time, I thought I had reinvented my recording engineer career perfectly with new avenues. When the DVD died, so did my profession in many aspects and made me realize I got stuck in the professional rut.
I am still able to do the major award shows, television specials and big acts who still throw money at cinema, blu-ray etc. However, I am declaring shooting music concerts “dead” as for the medium of DVD. Unfortunately I had a zillion clients that used us for the audio end of that medium and I will miss that part of it .
What I did during the past three years, was simply deny in my own head that I failed to reinvent my audio/production profession as I have the new media side of my career. Now that I have asked myself what I am really excellent at and have identified some new areas to explore that I ‘ve always wanted to explore. Not only are these areas new for me, but most are unexplored by artists as well.
I have a new formed area of expertise and it is a hybrid of a job. In the search for the perfect situation for my professional life, I won’t be able to fulfill my duties as a Lablogger. I don’t want to return to the studio and I am making a move to become more involved with one artist or core group of artists.
After moving JDM Mobile’s business over to more of the video side with my Camp Digital partners, I am off to explore some new avenues. I have some job offers on the table today that would move me globally, but still sniffing it all out to correspond with my wife and son.
I just took a stint on the road with one of the big boys developing a new media strategy/handling some audio production and it felt very fresh to have the management ask me if this is a newly created position to serve artists? So maybe the reinvention already happened and i never properly identified this.
Even though I will miss the laughs and cutting up making the videos I am not going to be able to put any out for a while. The feedback from people who got the humor and the techie side… thanks for letting me be an idiot!
We had a serious bone somewhere, but never on Lablogga. I would like to pursue areas and make new relationships in this industry and that will eat up all the time I have, plus I live in two cities and juggle a family.
Lablogga shall return someday,…jd